The Basics of On-line Marketing to Support Green Business

Study materials for the course can be found here in the Google Drive folder.

Enter the world of modern marketing with lecturer Tereza Pinďáková.

This course has three parts:

The introductory webinar will take place on 13 September 18:00 - 19:00

Self-study will take place between 13 September - 25 September 2023

The follow-up feed-back call will take place on 26 September 18:00 - 18:30

 
This course is designed for businesswomen who want to effectively use online marketing tools to promote their eco-friendly products and services. 

The goal of the course is not only to convey valuable information in the field of digital marketing, but above all to help you empathize with the needs and desires of your customers. And last but not least, infect you with enthusiasm for marketing, which will motivate you to move your business forward. 🙂

The course will provide you with the practical tools and know-how to effectively use online marketing to support your green business. Join us and together we will open new possibilities for developing your organic business through online marketing.

About the lecturer Teresa:

My story began with my own Tašenka brand, where I designed and produced handbags and other fashion accessories. Attractive presentation and successful marketing was a top priority and passion for me as a fashion designer. 

During 6 years of running an e-shop and later a brick-and-mortar store, I gained valuable practical experience in the field of business, digital marketing, business, team management, market functioning and cashflow. At that time, I fell in love with marketing. For me personally, this field combines psychology, empathy, communication, visual presentation and sales as a tool of satisfaction for all involved.   

Today, I dedicate myself to marketing to help other entrepreneurs grow and prosper. I mainly work with smaller local companies, for which I create content for social networks, give consultations, train, occasionally create websites or take photos. Thanks to my experience, I can empathize with my clients' daily work joys, worries and needs and reflect them in our cooperation.